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J.ANTONIO COBO ALVAREZ
CREATIVE DIRECTION & STRATEGY
MOTION / ART / PRODUCT DESIGN
This section showcases my corporate and brand work, where I have led Art Direction, Creative Direction, and Motion Graphics / Video Production.
Pepsico Positive Motion Graphics
Motion Graphics and Creative Direction
Juan Antonio Cobo
Recycle in exchange of prizes.
Pepsico X Moolecula (Brazil)
Art Direction Motion Graphics & Illustration: Juan Antonio Cobo
Producer: Tatiana Farias & Juan Antonio Cobo
Humanitarian Video Content
(Art Direction and editing for PepsiCo)
PepsiCo Foundation Changemakers
Series Season 1&2
Art Direction: Juan Antonio Cobo
Motion Graphics: Juan Antonio Cobo
Producer: Viggo Oprita and PepsiCo Content Local Team
Co Producer Spanish Episode Juan Antonio Cobo
Corporate Brand Work / PepsiCo
Developed graphic identities and packaging systems for Pepsi Max special projects and collaborations across Global.
Work included packaging design adapted to new EU tethered cap regulations, merchandise direction, and campaign visual language.
With an approach to street culture strategy, introducing braille packaging elements to improve accessibility.
Pepsi Max X Pulpex Paper Bottle
Label Design
Creative Directon and design:
Juan Antonio Cobo
Requestor: Liam Mulvey (US) PepsiCo.
Copernicus Factory
Branding and Visual identity.
PepsiCo trusted me to build the graphic branding assets for their biggest factory in Europe, built in Poland.
Keep it 100% Limited Edition Cans
Design
Creative: Juan Antonio Cobo
Design: Juan Antonio Cobo
Requestor: Liam Mulvey (US) PepsiCo.
Introducing revolutionary paper bottle
collab between Pepsico and Pulpex.
Art Direction: Juan Antonio Cobo
Motion Graphics: Juan Antonio Cobo
Producer: Vincent Bozek & Juan Antonio Cobo
Editing: Juan Antonio Cobo
Pepsi Max & 7up European
Tethered Cap
Creative: Juan Antonio Cobo
Motion Graphics: Juan Antonio Cobo
Copywritting: Viggo Oprita
Design: Juan Antonio Cobo
Requestor: PepsiCo Europe marketing
Corporate/Brand Camapaigns Motion Graphics 3D animations:
Intuition Sports / Themgoods
Themskates 901 skate reveal
Motion graphics
Merch Design and Logo design
Intuition 909 Product presentation
Art Direction + Motion Graphics
Juan Antonio Cobo
2017-2019
These are some of my works as In-house Art Director at
Hewlett and Packard, Event Art Direction, Design and Video Editing, Booth Design.
Web Creative Direction,
Product reel CreativeDirection and Motion Graphics.
Stage Design
2017
HP X AQUA D'OR
Video Production and editing: Juan Antonio Cobo
Filming: Carles Moral Sala
C.A.T.S. Game Trailer
Freelance Motion Graphics & Video Editing.
#lapartequenostoca Humanitarian Campaign
Art Direction & Editing for MAPFRE Corporate Reputation / Social Impact.
VANS × Código Nuevo — Sofía Gabanna
Art Direction & Motion.
Arctic Cat — Alterra
Art Direction & Motion Graphics.
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