J.ANTONIO (TONI) COBO ALVAREZ
CREATIVE DIRECTION & DESIGN
Welcome!
My name is Toni and I run an independent design studio creating products,
campaigns and experiences working with global brands since 2012.
RECENT PROJECTS _RECENT PROJECTS_RECENT PROJECTS_RECENT PROJECTS_RECENT PROJECTS _RECENT PROJECTS
ADIDAS X BRAINDEAD
Character and toy design for the collaboration campaign universe.
Characters developed as collectible figures, in-store inflatables and street campaign visuals.
SSSTUFFF X STANDARD NERDS (CHENGDU) (TO BE RELEASED)
Graphics for the brand SSSTUFFF in collaboraiton with Ping Pong Team Standard Nerds from Chengdu.
SSSTUFFF (TO BE RELEASED)
Graphics for the brand SSSTUFFF (Spain/China) for their collection based in Arcade games and nostalgic y2k.
SEGA X THEMSKATES (JET SET RADIO) Collaboration
Connected the brands and led the creative direction across product design, apparel graphics, and promotional content.
Designed and developed multiple product concepts, including inline skate boot graphics, apparel, and campaign visuals inspired by the visual identity of Sega's game and IP Jet Set Radio.
Creative responsibilities included:
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Product and apparel graphic design
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Art direction and visual development
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Motion graphics and promotional assets
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Campaign creative and photography direction
Original Jet Set Radio artwork and IP property of SEGA.
Project impact:
The initial release sold out, leading to additional production runs in response to consumer demand.
The collaboration strengthened engagement between skate culture and gaming communities while extending the reach of both brands.
Press links:
https://www.yokogaomag.com/editorial/the-culture-that-shaped-jet-set-radio
https://energeek.cl/2025/06/25jetsetradio/
Creative Direction / Motion Graphics / Edit for Video Campaign.
Paris Fashion Week Sega X Themskates Jet Set Radio Pop up Store
SEGA X THEMSKATES NYC POP UP STORE
Seoul Community Radio Collaboration
Collaboration event with Seoul Community Radio and my personal brand (T8-CORP), curated together with upcoming
DJs and creatives from the Seoul scene.
2025 collaboration with Seoul Community Radio, where I led the creative direction and designed the event visuals and overall identity.
Designed an exclusive hat and ring in collaboration with Junkyu Park, released during the event.
T8_Corp (Personal Brand)
T8 Corp is a personal brand and visual project developed through my design studio, shaped by JRPG culture and early 2000s internet design language.
Through identity direction, the project helped attract the attention of fashion and streetwear brands while becoming a platform to develop original concepts across graphic design and apparel.
Hat Design and promotional artwork for T8-Corp
PLUSH KEYCHAIN COIN WALLET DESIGN AND ART
Creative Direction with Junkyu Park jewellery designer (Seoul Korea), ring collab and drop.
BRAINDEAD X THEM COLLABORATION
Character design, apparel graphics, and 3D asset development created to expand the collaboration beyond a traditional
merch release into a fully developed visual world.
THEMSKATES NYC FASHION WEEK POP UP STORE
Led the creative direction and strategic rollout behind the brand’s first New York City pop-up during Fashion Week, helping transform a small independent skate brand into a more elevated and culturally positioned project.
Focused on building a stronger visual identity and launch strategy around the drop model developing the creative language, campaign direction, promotional assets, and overall presentation to make the release feel more aligned with contemporary fashion and streetwear culture.
The project combined creative direction, graphic design, motion, and brand positioning to help shape a more cohesive and aspirational public image around the activation.
Motion Graphics design for pop up store screens.
THEMSKATES x T8-CORP
Collaborated with THEM SKATES to develop a complete capsule collection, campaign, and in-store activation that merged the nostalgic energy of 90s aggressive inline skating with T8 Corp’s distinct visual identity and world-building approach.
The project focused on translating the culture and community around skating into a more elevated fashion and lifestyle experience through apparel graphics, promotional design, motion assets, and campaign direction, creating a cohesive visual language across every touchpoint of the release.
The collaboration culminated in a physical pop-up activation at the THEM SKATES store in Santa Ana.
INHOUSE PEPSICO CREATIVE PRODUCTION
Since 2021, I have been working as an in-house Creative Director and Producer at PepsiCo, leading design and creative development across comms campaings, packaging and branded content.
My role combines creative direction, graphic design, motion, production, and strategic visual development helping shape projects from early concept stages through execution across both digital and physical experiences.
Delivered several graphic identity for special projects and concepts for Pepsi Max Europe, alongside inclusive street-culture-focused packaging initiatives plus design solutions for european packaging regulations.
Additional work included creative consultancy and art direction for the new Lays factory presentation experience in Poland, while continuing to support a wide range of internal brand and campaign projects across PepsiCo’s global creative ecosystem.
These are some examples of projects delivered:
Pepsi Max Future Paper Bottle Strategy, Concept Development, Creative Direction, and Packaging Design.
Created a new structural and visual identity for Pepsi’s emerging paper bottle format, including compliant bottle cap graphics aligned with European Regulation standards.
Pepsi x Scrapworld: Creative & Art Direction Consulting.
Strategy to connect with Spanish Gen Z through street culture, community, and local identity.
