J.ANTONIO (TONI) COBO ALVAREZ
CREATIVE DIRECTION & DESIGN
RECENT PROJECTS
ADIDAS X BRAINDEAD
Character and toy design for the campaign universe.
Development of collectible figures, in-store inflatables and street campaign visuals.
Seoul Community Radio Collaboration
2025 collaboration with Seoul Community Radio, designed and creative directed event and visuals.
Designed a hat and ring in collaboration with Junkyu Park that was sold at the event.
SEGA X THEMSKATES (Jet Set Radio) Collaboration.
Connected the brands and created all the product, creative / art direction, promotional content.
Inline Skates Design, Merchandising Design, Video Motion Graphics. and Pop Up Store Art Direction.
Delivered 2 Inline Skate product design models.
3 activations (pop up store/gallery) NYC-LA, PARIS.
3 Lines of merchandising (Softlines)
Campaing featuring a Video + Motion Graphics Ad and Photograhy
*Original Jet Set Radio Art by Ryuta Ueda property of SEGA.
Creative Direction / Motion Graphics / Edit for Video Campaign.
Paris Fashion Week Sega X Themskates Jet Set Radio Pop up Store
Final product design SEGAXTHEMSKATES (JET SET RADIO):
Inline skates design, wheel design and insole design.
Trailer and Promo.
SEGA X THEMSKATES NYC POP UP STORE
T8-Corp is my personal brand project, shaped by JRPG culture and 2000s skate aesthetics.
All visuals, 3D, and graphic direction are created by me.
It’s the core platform where I experiment, develop ideas, and define my visual language.
Hat Design and promotional artwork for T8-Corp
PLUSH KEYCHAIN COIN WALLET DESIGN AND ART
Creative Direction with Junkyu Park jewellery designer (Seoul Korea), ring collab and drop.
BRAINDEAD X THEM COLLABORATION
Character Design, drop Design, 3d assets.
Strategy for activation.
Photoshoot art direction.
THEMSKATES NYC FASHION WEEK POP UP STORE
Creative Direction, Fashion Graphic Design & Motion Graphics.
Developed the creative direction and launch strategy for the brand’s new pop-up drop business model.
Motion Graphics design for pop up store screens.
Developed a complete capsule collection and its promotional look, unifying T8-Corp’s JRPG-inspired world-building with THEM’s core skate community energy.
PepsiCo Merchandising and Packaging,
Graphic Design and Creative Direction
Delivered a new graphic identity for special projects and collaborations with Pepsi Max Europe.
Inclusive street culture strategy featuring braille packaging for accessibility.
Pepsi Max Future Paper Bottle Strategy, Concept Development, Creative Direction, and Packaging Design.
Created a new structural and visual identity for Pepsi’s emerging paper bottle format, including compliant bottle cap graphics aligned with European Regulation standards.
Pepsi x Scrapworld: Creative & Art Direction Consulting.
Strategy to connect with Spanish Gen Z through street culture, community, and local identity.
